RESUME | My Site

My Resume

Bachelor of Arts in Public Relations

Minor: Marketing
University of Cincinnati

Two-Time Recipient of the Outstanding Performance Award from the Department of Communication
International Outreach Scholarship Recipient
Dean's List (multiple semesters)

Partner Marketing Intern

SAP

Manage a portfolio of 12 agencies with 50+ offering programs and QA digital assets produced by them to ensure compliance with SAP’s guidelines; redesign the Agency Catalogue, Agency Evaluation Qualtrics form, and the Global Onboarding Guide for 300+ stakeholders to utilize
Conduct a focus group with 17 global SAP partners, developing the questionnaire, interviewing participants, analyzing the results to compile a marketing enablement plan for the regions
Dissect SAP’s website activities reports to showcase utilization across regions and make data-driven recommendations; process data from WorkSpan funding reports to support creating the quarterly business review
Create engaging and on-brand assets (LinkedIn posts, presentations, email templates, reports) for global and regional marketing initiatives, including a LinkedIn series that have 4k+ reach and interactions

Digital Marketing Intern

Atlas Copco

Planned and executed inbound marketing campaigns, utilizing Sprout Social to develop automated content streams; leveraged data and market insights from Sprout Social for engagement optimization.
Audited the company’s website to gather insights about SEO ranking, find pain points during navigating the site, make recommendations; set up chatbots to help visitors find information efficiently
Managed the deployment of promotional content using Adobe Experience Manager (AEM); supported the development of our division’s Sharepoint site

Social Media Intern

MoMo E-Wallet

Maintain an editorial calendar to interact with the Facebook communities of 100,000+ customers to promote the business, gathering feedbacks about the app to distribute back to the Product team
Liaised with other departments (Mobile Product, Engineer, Sales) to plan and execute new marketing initiatives regarding product and service developments

Graphic Design Volunteer

STEAM for Vietnam

Research and create teaching materials/visuals for coding courses, which have had a total of 35,000 students
Manage projects according to plan, including monitoring, communicating progress with other team's leaders

Consumer Research/ Project Manager Client: Price Hill Will

(No-Code Class Group Project)

Collaborated with our client to map out the problem that they're facing and developed a specific timeline to deliver solutions
Build an evaluation using Google Form for our client to assess their customers' level of comfortability with technology and their ability of adopt new technology.
Researched and composed a document of third party rent-collecting system that our client could utilize.

Branding Marketer/ Project Manager

Client: Great Oaks Adult Education

(Public Relation Campaign Class

Group Project)

Researched and drafted a recruitment marketing campaign, including a content calendar, SWOT, and audience analysis.
Revised the content and the layout of the client’s website to enhance their SEO performance
Analyzed the enrollment process and summarized 120+ responses from students into a report that help our client improve the students' experience.

Marketing Director

UC Vietnamese International Student Association

Managed social media channels (Facebook and Instagram), wrote emails, coordinate contact lists to reach out to other student organizations
Executed marketing and fundraising events as well as VISA’s annual events with other executive members
Maintained lasting relationships with VISA’s event participants, ensuring the participants’ satisfaction before and after events